E-commerce sales of Russian fashion brands grew by 30 per cent last year. The popularity of these brands has been attributed to the Russians' fascination with otherness, their preference for earth-toned fabrics, and their love affair with leather. Below is a look at the Russian fashions, and why they love leather.
e-commerce sales of russian fashion brands increased by 30 per cent in 2018
Despite the slowing economy, Russia’s fashion industry has remained steady. This sector has enjoyed the support of high-spending tourists from Russia and price-conscious customers. As a result, online channels have gained market share, but there are still challenges to overcome. The lack of credit cards, and the widespread distrust of the internet are just two of the challenges. If you are able build a strong online presence, you might be able succeed in Russia.
Independent retailers are gaining traction in Russia. 12 Storeez, which was established in 2014 by Irina and Marina Golomazdiny, is one example of such a brand. It offers 12 collections per year and has over 1.4 million Instagram followers. Concept stores are making a significant impact in the country.
Russians are drawn to otherness
Russia was ruled over by a dictatorial regime during the Cold War. This regime was hostile to western values, including gender equality, religious toleration, and LGBT rights. These values were foreign to Russian culture and older Soviet-era Russians. This opposition led to the establishment of closer relations with Russia's Church and the promotion of the ideas of Eurasianist philosophers including Ivan Ilyin.
Russia is a country which straddles both the east and west worlds. It is comparable in many ways to its European neighbours. The Cold War further vilified the country, and 'Russians hell-bent on taking over the world' became popular villains in Hollywood movies. These negative perceptions made the country seem both suspicious and intriguing to the rest of the world.
They favor earthy tones when it comes to clothing
Athleisure has become a fad due to the growing popularity of earth tone clothing. These colours can be worn with just about anything and are versatile. These colours are great for sportswear, especially in jerseys, but they also work well in outerwear. Layering is another popular method to wear earth tones.
The earth tone color palette includes browns and tans along with sienna. There are also variations of green and blue. These hues are particularly vibrant during spring. This palette can be used in a variety of ways and conveys a casual, relaxed atmosphere.
Their obsession with leather
Russians have a great love for leather. It's no secret that Russians love leather products. This is reflected in their fashion style. While men tend to wear dark colors, women prefer bright colors, and high heels are very common. Although Russians may be very different from Westerners when it comes to their dress sense, there are many similarities. Both men and ladies love leather, so leather jackets are an essential part of Russian fashion.
FAQ
What is the difference in men and women?
Both men, and women, like to look good. Both care about how they look. Women tend to dress better than men. But women don't always dress worse than men.
Women are more focused on looking feminine. Women are more attracted to looking beautiful.
Men are more drawn to masculinity. The strongest men are more interested than the weak.
How can you make your own clothes?
Learn how to sew if your goal is to make your own clothes. There are many tutorials online that will teach you how sew.
You don't have to be skilled in sewing to make basic clothes, such as shorts or T-shirts.
To attach buttons or zippers, you can use fabric glue rather than sewing.
Do I really need to pay so much for a pair of pants?
Pants are available in a range of prices, from $10 to $100. You could spend as much as $1,000 on a single pair.
This amount doesn't necessarily mean you have to spend so much. However, you need to consider whether it is really necessary to spend this much on a pair.
This is especially true if you plan to wear them every day. A good pair of pants should last at least a year.
Why is fashion trend important?
Fashion trends are an integral part in our lives. We shop for clothes and accessories. Trends are a way to express ourselves and our goals. These trends can be used as inspiration for artists or designers.
Fashion trends have been around as far back as ancient times. They continue to evolve today. Athleisure wear (casuals, streetwear), tailoring and vintage are some of the most popular.
Is fashion important for women?
Yes, it's very important for women. Women spend a lot money on their appearance.
They invest time and effort in finding the right outfit. If they pick poorly, they might feel embarrassed.
Women are also under a lot of pressure to be beautiful.
It's important that they dress properly.
What are some of the most common fashion trends?
Trends are temporary fads. Trends come and go but they don’t last forever. Fashion designers know this and have an eye on what is hot right now.
They create collections based upon current trends, and then they sell them at different times throughout year. These collections are often referred to as "seasonal" since they change with the seasons depending on when they are made.
The most popular time for fashion design is spring/summer. This is because people want to wear clothes which are light and airy during the summer months.
Clothing tends to become heavier and warmer as winter approaches. As winter approaches, people will be wearing coats, sweaters and scarves.
Is it wrong to be different?
No. It's okay to dress differently. Individualists are people who dress differently from other people.
Some people think that being individualistic means dressing badly. But anyone can dress well no matter what type of outfit they put on.
Statistics
- For her AW15 menswear show, according to Water, "where models with severely bruised faces channeled eco-warriors on a mission to save the planet." (en.wikipedia.org)
- According to Water, [41] The annual Academy Awards ceremony is also a venue where fashion designers and their creations are celebrated. (en.wikipedia.org)
- Finally, Express carries petite sizes, which, according to the retailer, are meant for women 5'4″ and under. (collegefashion.net)
- STUDENTS GET 10% OFF GET YOUR CODE (asos.com)
- Also, they are known for offering up to 50% off quite often – always wait for the sales with Express! (collegefashion.net)
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How To
How to choose the best shoes for you
These are some of the most important things to remember when shopping for shoes. First, choose the correct shoe size. If you're buying your first pair of shoes, you need to know what size you are. Make sure they fit correctly. They will not last long if they are uncomfortable to wear.
Another important thing to think about is the type of shoes you would like to wear. What style of shoes do you prefer? Are they casual shoes, formal shoes, sport shoes, or work shoes. Are you searching for shoes that are versatile? For example, formal shoes will be worn at weddings or parties while sneakers will be worn during sports activities. The type of shoes you choose will depend on your lifestyle.
The third thing to consider is the material. Although leather shoes are timeless and long-lasting, they are expensive. Synthetic materials such as rubber, canvas, mesh, etc., are cheaper than leather but less durable. Plastic is often thought to be cheap. However, this doesn't make them look bad. There are many types and styles of synthetic materials. They are very affordable and simple to maintain.
You should also consider how much you are willing to spend on shoes. Although high-quality shoes do cost more than cheaper ones, there is not much difference in prices between brands. Therefore, it's a good idea to invest in expensive shoes as you will get value for money.